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1 step of PPC speacialist helps you to earn money ?




set up a pay-per-click campaign?


Pay-per-click ( PPC specialist) advertising on search engines like Google not only drives attention but can also go a long way in converting interest into sales.

Chris Lake of e Consultancy recalls, “An electric retailer noticed there were no ads on Google for the keyword air conditioning units, so they created one. Ended up with a £12m contract.

ppc specialist
 Money to spend on advertising.”

You’re unlikely to be successful at this scale, but if you can get your business in front of potential customers when they’re looking to buy, your chances of making a sale increase dramatically. With the right combination of planning and proactivity, pay-per-click marketing is a cost-effective way to increase profits.

What is pay-per-click advertising?


With traditional advertising, you pay to have your ad displayed or broadcast. But with pay-per-click advertising, you only pay when someone actually clicks on your ad.

The most famous PPC ads can be found on search engines such as Google and Microsoft Advertising. Other PPC advertising options include social media platforms such as Facebook.

“PPC ads are sponsored links on search engine pages,” explains Lake. “The businesses listed here pay for certain search phrases, but they really only pay when someone clicks on their ad.

“You bid on position, so usually if my PPC ad is more relevant, or if I bid more than you to get a potential customer to click, my ad will be shown above yours.”


Why use PPC ads?ppc specialist


You can use PPC advertising to create brand awareness. But pay-per-click advertising is most effective when you want to encourage customers to take immediate action. For example, purchasing a product or signing up for a mailing list.

There are many advantages to using PPC:

By identifying keywords that match what your target customers are searching for online, you can show your PPC ads to the right audience.
You only pay when someone is interested in clicking on your ad. This takes them to a landing page on your website, where you have the opportunity to persuade them to take the next step, such as purchasing a product.
You can decide how valuable a visitor is to your business and set your ad bids accordingly.
You can control costs by setting limits on your total advertising spend.
You can test different options and get a detailed breakdown of how each campaign is performing.

How much does (PPC specialist) advertising cost?


Your PPC cost can be determined by market competitiveness, product price, and regular marketing expenses. The more competitive your market and the more expensive your product, the more you’ll need to pay to be featured prominently on the list.

However, how much you are willing to pay per click should be determined by your marketing budget and online conversion rate. For example, if you typically keep 10% of the retail price of £100 shoes sold for sales and marketing, you should stick to that.

If you know that 1 in 10 visitors to your site will buy your shoes, this means you can pay up to £1 per click, which translates to £10 per sale or 10% of the retail price of your shoes Is equal to.

There are some free tools that can help you get keyword ideas and understand how much you need to bid. You should test different keywords to see which gives you the best return on your advertising spend.

How do you set up a pay-per-click campaign?


“Before you start, think about what you want to accomplish with PPC marketing,” advises Lake. “Are you trying to sell a product, drive traffic to your website, or get subscribers for your email newsletter?”

Work hard to achieve your goals. Do you want to increase sales, encourage subscriptions, and increase inquiries?
Decide where to advertise. Search engine advertising with Google AdWords or Microsoft Advertising is a good option for most businesses. Sign up and create an account.

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Select the keywords you want to bid on.
Set bids for different keywords and choose a daily or monthly budget.
Write your PPC ad and link to a relevant and persuasive landing page on your website.
Keep tracking and improving your keywords as you learn what works.

“Think about the buyer’s journey,” Lake said. They will move from looking for generic items to more exclusive makes, models, and colors.

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